Joseph Mendoza is a Bay Area native that has been involved in the lighting industry for over 19 years. As co-founder, CEO, GM of the Little Giant Lighting and Grip company Joseph is always learning, working and developing ideas on how to improve the film and commercial industry. One of the things that Joseph most enjoys about the film industry is the collaboration with the other departments. Having made several documentaries over the last several years about his special needs son, Joseph has found himself engulfed in using his skill set to rise above the diagnosis and create stories of hope about a rather tragic genetic disorder.  Being creative has always been a passion of his.